WeWo Crypto
Branding for a Singapore-based crypto startup — logo, identity, and launch-ready guidelines.
Overview
WeWoCrypto is a Singapore-based crypto exchange startup aiming to make digital asset trading more approachable for the everyday user. As a new player in a volatile and saturated market, they needed a bold yet trustworthy brand identity to build user confidence and stand out. Our agency was brought in to craft their complete brand foundation — from logo and visual system to brand voice — ensuring a consistent and professional presence across all touchpoints.
Challenge
In the rapidly evolving and competitive world of crypto exchanges, WeWoCrypto needed to establish a trustworthy and memorable brand presence from scratch. As a newly founded platform targeting first-time investors and crypto-savvy users alike, they faced three main challenges:
Lack of brand identity to build credibility in a skeptical market
Difficulty standing out in a saturated fintech landscape
Absence of visual consistency across digital channels
WeWoCrypto approached us to develop a brand that felt both accessible and forward-thinking, balancing the tech-savvy nature of crypto with a user-first personality.
Solution
We started by conducting a rapid brand sprint to define WeWoCrypto’s brand essence, voice, and values. The core strategy: create a visual identity that communicates trust, simplicity, and momentum.
Developed a modern logo system inspired by blockchain nodes and data flow
Crafted a color palette that balances financial confidence (deep blue) with digital energy (neon green accent)
Designed a custom typographic system for clarity and legibility across all screen sizes
Delivered a flexible brand guideline covering tone of voice, social media use, and UI application
This process ensured that WeWoCrypto could present itself as reliable, modern, and user-centric from day one.
Results
Within weeks of launching the new brand identity:
WeWoCrypto saw a 3x increase in user sign-ups (attributed to improved perception and design trust)
The visual assets enabled a consistent rollout across web and mobile platforms, accelerating development by 20%
Early investor presentations reported positive sentiment around brand clarity and professionalism
The new branding became a critical asset in WeWoCrypto’s initial traction and investor discussions, serving as a launchpad for future growth.
