Branding Councile, the Elite AI Consultancy
For Councile, we created a brand and digital presence that reflects intelligence, restraint, and quiet confidence.
Product Design
Branding
Challenge
The AI consultancy space is crowded with brands that rely on noise and overdesigned visuals. Councile needed something different: a brand that communicates confidence, discretion, and depth.
The challenge was to design an identity that feels both distinctive and understated while moving away from the predictable futuristic aesthetic common in tech.
Approach
We developed Councile’s visual identity around a sense of deliberate contrast. Deep metallic tones and subtle textures form the foundation, while a vivid tech orange accent brings focus and energy. The Grotesk typeface reinforces their analytical and modern personality, keeping the overall look minimal yet human.
The website was designed to mirror Councile’s consulting process. Its structure is clean and deliberate, with motion and interaction used sparingly to emphasize clarity and control. Every detail was refined to express intelligence and trustworthiness.
Outcome
The final result is a brand and website that express depth, precision, and authority without unnecessary embellishment. Councile now stands apart as a consultancy that feels both elite and approachable.
The identity extends seamlessly across digital and print, capturing the thoughtful and meticulous nature that defines their work.
