We built a design system centered around a dark, cinematic visual identity that highlights the brand’s confidence and intensity. The dashboard design emphasizes fast access to games and wallet management while reducing cognitive load. Key features include seamless crypto wallet integration, real-time player stats, play streaks to encourage engagement, and a generous referral and loyalty program that rewards both new and returning players. Every design element was tested for clarity and flow, ensuring that even complex crypto interactions feel intuitive and secure.

The branding extended beyond the product — with a cohesive visual language that works across web, marketing, and promotional assets. We created a distinct logo, bold typography, and a high-contrast palette that reinforce the sense of momentum and exclusivity at the core of Rumble’s identity.