Case study
NEX
Branding explorations, marketing assets, and a new website for New Energy Xperts, one of the Netherlands’ leading B2B sustainable energy companies.
Overview
New Energy Xperts, known as NEX, is one of the leading B2B companies in the Netherlands focused on sustainable energy systems. The company helps energy professionals bring greater control, insight, and efficiency to increasingly complex operations.
We are working with NEX across brand and digital experience, exploring how a sharper identity and clearer communications can support its position in a fast-moving energy market. This project is a work in progress, and new outcomes will be added over time.
Challenge
The sustainable energy market is expanding quickly, but the technology behind it can be difficult to explain. NEX needed a brand and website capable of making a sophisticated B2B proposition clear without reducing its technical credibility.
The system also had to connect product value with commercial outcomes, helping installers and energy companies understand how stronger control, better data, and connected workflows improve everyday performance.
Approach
We began with branding explorations that translate energy flows, connectivity, and operational control into a distinctive visual language. A structured wordmark, direct typography, and an energetic green palette create a system that feels technical, confident, and recognizably NEX.
The identity was then extended into marketing assets and a new website concept, allowing brand, proposition, product benefits, and conversion paths to work as one coherent experience.
Solution
The work so far establishes a clearer foundation for how NEX presents its platform to the market. The emerging system connects a flexible identity, high-impact campaign assets, and a responsive website designed to explain the offer and support qualified B2B conversations.
As the partnership progresses, we will continue refining the brand and digital system and add new work to this case study.
