The process started with research. We analyzed crypto and fintech brands across the market and identified the recurring patterns — sharp geometry, dark gradients, and disconnected metaphors. Everything felt predictable. From that insight, we deliberately went the other direction: instead of technical rigidity, we pursued organic connection. The goal was to make users feel like WeWo isn’t a machine but a living, breathing network built for people.

The concept “connection in motion” became the creative anchor. It represents how blockchain connects data — and how people connect through trust. The logo grew out of this metaphor: a simple, continuous form inspired by nodes and paths, but drawn with softness and rhythm. It’s not static; it feels like it’s moving even when standing still.

Typography followed the same idea. We chose clean, geometric letterforms with subtle curves that humanize the system. The type feels modern and trustworthy, but it doesn’t shout — it guides. The color palette moved away from the typical blues and blacks of crypto. Instead, we built around contrast: muted neutrals balanced with a single vibrant accent that feels alive, optimistic, and energetic.

Once the identity foundation was in place, we expanded into application. Every decision had to scale — from app icons to motion design. We built mockups for dashboard interfaces, website hero sections, and product previews to ensure the brand performs under real conditions. The motion design brought it to life — soft transitions, flowing line animations, and elements that subtly connect and separate, mirroring how crypto systems operate underneath.